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高中英语知识点

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Advertisement is the difficult business of bringing information to great numbers of people.The purpose of an advertisement is to make people respond to make them react to an idea,such as helping prevent forest fires,or to make them want to buy a certain product or service.At the beginning of the 20th century,advertisement was described as“salesmanship in print”.If this definition were expanded to include radio and television,it would still stand today.The most effective way to sell something is through person-to-person contact.But the cost of person-to-person selling is high because it takes a great deal of time,and it increases the cost of the product or service.Advertising distributes the selling message to many people at one time.The first printed advertisement in the English language appeared in 1278,more than a century before Shakespeare’s first play was produced.This early advertisement was the work of William Caxton,England’s first printer,who used it to advertise religious books from his own workshop Caxton posted small printed notices along London’s main streets.Besides advertising his product,he identified his shop with a red-striped shield(盾形徽章)so that customers could find it easily.
This same sort of simple informational advertising is still used.Examples are the roadside signs that tell travelers that they can buy fresh corn just down the road or that there is a restaurant in the next town.
The Industrial Revolution,in the 18th and 19th centuries,brought a new kind of advertising.Large factories took the place of small workshops and goods were produced in large quantities.
Manufacturers used the newly built railroads to distribute(递送)their products over wide areas.They had to find many thousands of customers in order to stay in business.They couldn’t simply tell people where shoes or cloth or tea could be bought---they had to learn how to make people want to buy a specific product. Thus modern advertising was born.
Advertising created new markets and helped to raise standards of living as people came to feel that they had a right to new and better products.The passage mainly talks about       .Why is advertisement accepted by people?Modern advertisement was born as a result of         .We can conclude from the passage that         .

the development of advertisement,the first advertisement in the world,the difficulty in advertising,the advantages of advertisements,the development of advertisement,the first advertisement in the world,the difficulty in advertising,the advantages of advertisements,Because it can help to prevent forest fires.,Because it cand make people want to buy a certain product or service.,Because it can bring information to great numbers of people.,Because it can help people live longer.,Because it can help to prevent forest fires.,Because it cand make people want to buy a certain product or service.,Because it can bring information to great numbers of people.,Because it can help people live longer.,the Industrial Revolution,the newly built railroads,the appearance of the first printer advertisement,people’s need,the Industrial Revolution,the newly built railroads,the appearance of the first printer advertisement,people’s need,red-striped shield is the best thing to use in advertising,main streets and television are used in advertising,person-to-person selling is the best way in advertising,people show little interest in advertisement,red-striped shield is the best thing to use in advertising,main streets and television are used in advertising,person-to-person selling is the best way in advertising,people show little interest in advertisement
What’s your idea of a good time? What about dancing in a rainy field with one hundred and fifty thousand other people while a famous rock band plays on a stage so far away that the performers look like ants?
It may sound strange but that is what many hundreds of thousands of young people in the UK do every summer.Why? Because summer is the time for outdoor music festivals.
Held on a farm, the Glastonbury Festival is the most well-known and popular festival in the UK.It began in 1970 and the first festival was attended by one thousand five hundred people each paying an admission price of £1 — the ticket included free milk from the farm.
Since then the Glastonbury Festival has gone from strength to strength — in 2004 one hundred and fifty thousand fans attended, paying £112 each for a ticket to the three-day event.Tickets for the event sold out within three hours.Performers included superstars, such as Paul McCartney and James Brown, as well as new talent, like Franz Ferdinand and Joss Stone.
Although many summer festivals are run on a profit-making basis, Glastonbury is a charity event, donating millions of pounds to local and international charities.
Glastonbury is not unique(独特的) in using live music to raise money to fight global poverty.In July of this year, the Live 8 concerts were held simultaneously (同时) in London, Paris, Rome and Berlin.Superstars such as Madonna, Sir Elton John and Stevie Wonder performed in order to highlight international poverty and debt.What does the author mean by saying “the Glastonbury Festival has gone from strength to strength”?Which of the following is TRUE according to the passage?We can learn from the last paragraph that _____.What is the best title for the passage?

The festival has achieved growing success.,Great efforts have been made to hold the festival.,The festival has brought in a large amount of money.,There have been thousands of fans attending the festival.,The festival has achieved growing success.,Great efforts have been made to hold the festival.,The festival has brought in a large amount of money.,There have been thousands of fans attending the festival.,The Glastonbury Festival is run on a profit-making basis.,Tickets for the 2004 Glastonbury Festival were in great demand despite the high price.,Both James Brown and Joss Stone were born in poor families.,In the 1970 Glastonbury Festival, one could have lunch on the farm for free.,The Glastonbury Festival is run on a profit-making basis.,Tickets for the 2004 Glastonbury Festival were in great demand despite the high price.,Both James Brown and Joss Stone were born in poor families.,In the 1970 Glastonbury Festival, one could have lunch on the farm for free.,the Glastonbury Festival is not so popular as the Live 8 concerts,the Live 8 concerts are held every year in London,London, Paris, Rome and Berlin are famous for outdoor music festivals,some superstars are concerned about global poverty,the Glastonbury Festival is not so popular as the Live 8 concerts,the Live 8 concerts are held every year in London,London, Paris, Rome and Berlin are famous for outdoor music festivals,some superstars are concerned about global poverty,How to have a good time,Charity events around the world,The Glastonbury Festival,Superstars’ performances in charity events,How to have a good time,Charity events around the world,The Glastonbury Festival,Superstars’ performances in charity events
The teacher told the students that they______ to be useful men to the country.

A.were all expected
B.were all expecting
C.all were expected
D.all expected
A large number of workers were laid off during the Great Depression.

A.dismissed
B.given up
C.on holidays
D.hired
It is reported that the children from the earthquake-stricken areas are in _________ need of love and attention.

A.typical
B.concrete
C.desperate
D.actual
The hotel was awful._______, our room was far too small, Then we found that the shower didn’t work.

A.To begin with
B.Besides
C.In reality
D.As a whole
Could you expect me to congratulated myself on relations, ________ condition in life is so decidedly ________ my own?

A.his; beneath
B.whose; below
C.whose; beneath
D.which; under
The older New England villages have changed relatively little _______ a gas station or two in recent decades.

A.except for
B.in addition to
C.except
D.besides
The wife told her husband to mind his own business as he was always caring about international ________.

A.affair
B.thing
C.business
D.events
She took the lesson every day even if she ________.

A.fell ill
B.had fallen ill
C.was fallen ill
D.had been ill

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